Journal
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION
Volume 19, Issue 3, Pages 373-387Publisher
OXFORD UNIV PRESS INC
DOI: 10.1111/jcc4.12009
Keywords
blogs; online comments; incivility; nanotechnology; risk perceptions
Funding
- Direct For Mathematical & Physical Scien
- Division Of Materials Research [0832760] Funding Source: National Science Foundation
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Uncivil discourse is a growing concern in American rhetoric, and this trend has expanded beyond traditional media to online sources, such as audience comments. Using an experiment given to a sample representative of the U.S. population, we examine the effects online incivility on perceptions toward a particular issuenamely, an emerging technology, nanotechnology. We found that exposure to uncivil blog comments can polarize risk perceptions of nanotechnology along the lines of religiosity and issue support.
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