Journal
JOURNAL OF INFORMATION TECHNOLOGY
Volume 33, Issue 3, Pages 188-202Publisher
PALGRAVE MACMILLAN LTD
DOI: 10.1057/s41265-018-0055-0
Keywords
Digital innovation; Chief Digital Officer; Chief Information Officer; Institutional entrepreneurship; Institutional logic; Logic of action; Organizational tensions; Grafting; Bridging; Decoupling
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In this study, we explore the role of Chief Digital Officer (CDO) through the perspectives of CDOs in thirty-five organizations. In enacting their emerging role, CDOs must navigate the existing institutionalized context of established information technology (IT) roles and respective jurisdictional claims. We find that CDOs intentionally draw on the term digital'' to distance themselves from existing executive roles in order to gain legitimacy. CDOs as institutional entrepreneurs take a focal role in both: (1) articulating and developing the emerging digital'' logic of action and (2) enacting this digital logic through strategies such as grafting, bridging, and decoupling to navigate tensions between the existing and emerging approaches to innovation with digital technologies.
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