Exploring the impact of innovation implementation on supply chain configuration

Considering the foreseen digital transformation and rapid dissemination of technological innovations, this paper investigates what happens along the supply chain (SC) when process and product innovation practices are implemented. The research examines the SC strategy and configuration of four product families; it considers the configuration to incorporate the whole range of SC functions and relationships. The paper addresses the little attention paid to the process innovation dimension in SC literature, and develops a framework capturing the dynamics between innovation implementation and configuration decisions and settings. The provided analyses guide practitioners on better management of innovation implementation along the supply chain.