Reducing the influence of framing on internet consumers' decisions: The role of elaboration

The framing effect is one of the decision biases caused by the manner in which information is presented. However, greater research is required to determine how to eliminate the attribute framing effect. With additional knowledge regarding the factors that cause decision bias, an effective debiasing strategy can be designed. Thus, the objective of this study is to examine the debiasing effect of elaboration and consider the opposite to eliminate the framing effect using a laboratory experiment. The results suggest that both strategies are useful in debiasing the framing, but consider the opposite is more effective compared to elaboration. (C) 2014 Elsevier Ltd. All rights reserved.