Hybrid entrepreneurship: the importance of passion

Purpose - The purpose of this paper is to investigate the motives behind individuals' choice to have parallel business-employment careers (hybrid entrepreneurship) with a particular focus on passion (i.e. to work with something one is passionate about) as the main motive. Design/methodology/approach - A survey was administered to 262 Swedish hybrid entrepreneurs. Hypotheses proposed associations of the individual's age at business start-up and weekly hours spent on the business with passion as the main motive for the hybrid form. Logistic regression was used to test the hypotheses. Findings - The results indicated that first, the ability to work with something one is passionate about is the top motive for combining employment with a side business; second, passion is more likely to be the main motive behind the hybrid form among individuals who are older at business start-up; third, passion is less likely to be the main motive behind the hybrid form among individuals who spend more time on the business. Research limitations/implications - The study focusses on passion as motive for hybrid entrepreneurship, and in doing so, it does not test the extent to which hybrid entrepreneurs experience passion. Practical implications - The results support the popular notion that passion drives people to have parallel business-employment careers. Findings indicating that passion as a motive is more common among those who are older at start-up and less common among those who spend more time on the business suggest the importance of acknowledging hybrid entrepreneurs' various profiles when approaching them in research and practice. Originality/value - This is the first study on motives behind hybrid entrepreneurship.