Journalism as the new knowledge profession and consequences for journalism education

The article starts with observations about an increasing marginalization of professional journalism in public communication. This development is mainly driven by two factors, decreasing interest in the public sphere and increasing selective exposure. Based on these observations, the author develops a definition of the core societal functions of journalism, that is, validation and shared reality. Assigning to professional journalism the role of the 'new knowledge profession' he looks for areas of competence that would need to be taught in academic programs to furnish the profession with the necessary skills and make journalism a 'de facto profession'. Finally, he discusses constraints on such a strategy in educational philosophies, the trade, and the changing demand of professional news.