Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 43, Issue 8, Pages 1385-1393Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2014.08.006
Keywords
Radical innovativeness; Networking; Customer responsiveness; Technological turbulence; Manufacturing SMEs
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Networking can be a useful tool for facilitating information exchange. In this paper we argue that networking increases a firm's radical innovativeness, and that this link is moderated by technological turbulence and a firm's responsiveness towards customer needs. A sample of 283 manufacturing SMEs reveals that (1) networking has a positive effect on radical innovativeness and (2) networking, customer responsiveness, and technological turbulence have a positive, three-way interactive effect on radical innovativeness. Specifically, radical innovativeness is highest when networking, customer responsiveness, and technological turbulence are concurrently high. (C) 2014 Elsevier Inc. All rights reserved.
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