Journal
INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH
Volume 56, Issue 15, Pages 5206-5221Publisher
TAYLOR & FRANCIS LTD
DOI: 10.1080/00207543.2018.1427900
Keywords
big data analytics; business value; customer satisfaction; firm performance; resource-based view
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Big data has recently been recognised as one of the most important areas of future technology. It has attracted the attention of many industries, since it has the potential to provide companies with high business value. This paper examines the forms of business value that companies can create from big data analytics investments, the direct impacts it has on the financial performance of a firm, and the mediating effects of market performance and customer satisfaction. Drawing on the resource-based view theory, this study demonstrates that the business value achieved from investments in big data analytics leads to advantages in terms of the financial performance of a firm. The results offer evidence of the existence of a customer satisfaction mediation effect and of the absence of a market performance mediation effect. Theoretical and practical implications are discussed at the end of the paper.
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