Conceptualizing Public Diplomacy Social Convention Culinary: Engaging Gastro Diplomacy Warfare for Economic Branding

Gastro Diplomacy has become an emerging powerful approach to engage with foreign community and cultures, through the art of culinary and a dash of Public Diplomacy tack. The concept is ancient, but the terminology is relatively new. The use of food as a nation brand is one specific tool that governments may employ in its broader strategy of cultural diplomacy. Gastro Diplomacy are emerging platform for countries to enjoy the global reputation of vigorous and unique cultures of culinary, at the same time establishing robust economy development through gastronomy and tourism. Nevertheless, it is relatively new phenomenon to note the idea of specific branding campaign through culinary and food to construct an image of a state, particularly to lesser-known national cuisines from smaller states with less international influence. However, Gastro Diplomacy is capable to brand a state via social convention culinary--arising warfare approach to stimulate resilient nationalism spirit amid citizenry, simultaneously perpetuating and intensifying identity for economic benefits. As food can be utilized to be the insignia of national identity, this representation is mainly aiming to accomplish economic values through global recognition. In the Public Diplomacy realm, the usual practice for nation-state is to initiate a brand with the intention of enhancing promotion all over the globe therefore this paper concentrates on the nation branding effort through culinary diplomacy and attempts to conceptualize the term Public Diplomacy Social Convention Culinary, a warfare approach to grab economic wonders. (C) 2014 The Authors. Published by Elsevier Ltd.