Journal
INFORMATION & MANAGEMENT
Volume 55, Issue 7, Pages 890-900Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/j.im.2018.04.003
Keywords
Online community participation; Post replying behavior; Feedback dynamics; Norm of reciprocity; Social exchange behavior
Funding
- National Natural Science Foundation of China [71571029, 71572028]
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The post replying behavior in online communities (OCs) has garnered little consideration, even though the feedback behavior represents the central social dynamic of OCs and greatly determines the vibrancy of OCs, To fill this gap, this study aims to identify major sharing post-related variables that explain the heterogeneity in the post replying behavior in knowledge sharing OCs. The research model is validated through a panel dataset assembled from an online travel community. The results reveal that sharing post length and vividness, contributors' expertise and degree centrality, and members' social interactions have significant associations with the number of replying posts.
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