Word Association Norms in Mexican Spanish

The aim of this research is to present a Spanish Word Association Norms (WAN) database of concrete nouns. The database includes 234 stimulus words (SWs) and 67,622 response words (RWs) provided by 478 young Mexican adults. Eight different measures were calculated to quantitatively analyze word-word relationships: 1) Associative strength of the first associate, 2) Associative strength of the second associate, 3) Sum of associative strength of first two associates, 4) Difference in associative strength between first two associates, 5) Number of different associates, 6) Blank responses, 7) Idiosyncratic responses, and 8) Cue validity of the first associate. The resulting database is an important contribution given that there are no published word association norms for Mexican Spanish. The results of this study are an important resource for future research regarding lexical networks, priming effects, semantic memory, among others.