Journal
JOURNAL OF BUSINESS RESEARCH
Volume 68, Issue 2, Pages 263-272Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2014.09.034
Keywords
Marketing; Interfirm cooperation; Proximity; Cluster; Agribusiness; Emerging economies
Categories
Ask authors/readers for more resources
This study examines marketing cooperation between firms co-localized in an agribusiness cluster, using the proximity perspective developed in economic geography. After a review of the relevant literature, we develop a scale to measure both interfirm marketing cooperation and different dimensions of proximity (cognitive, geographical, institutional, organizational and social), and test the interrelationships among these elements within the context of Chile, an emerging economy. The findings support the conclusion that interfirm marketing cooperation in the chosen agribusiness cluster is mainly dependent on social proximity. Moreover, contrary to what is found in the literature on other types of cooperation, geographical proximity is not particularly relevant (C) 2014 Elsevier Inc. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available