Journal
TOURISM MANAGEMENT
Volume 46, Issue -, Pages 30-42Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2014.05.009
Keywords
Proactive environmental strategy; Learning orientation; Innovativeness; Organizational performance; Hotel industry
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This paper examines the links between proactive environmental strategies, organizational capabilities and competitiveness. A model is proposed and tested using a sample of 232 Spanish hotels. An orientation for learning and innovation are conceived not only as drivers for adopting pro-environmental policies, but also as determinants of competitiveness. Data are analyzed through the use of partial least squares. The findings confirm that a proactive environmental strategy and innovation favor organizational competitiveness. However, a learning orientation does not directly predict organizational competitiveness. The paper discusses both conceptual and practical implications for the development of successful hotel operations and management. (C) 2014 Elsevier Ltd. All rights reserved.
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