Journal
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
Volume 45, Issue -, Pages 22-33Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2014.11.004
Keywords
Environmentally responsible hotel; Eco-friendly behavior; Model of Goal-directed Behavior (MGB); Theory of Planned Behavior (TPB); Green consumerism
Categories
Funding
- National Research Foundation of Korea [22B20130000032] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)
Ask authors/readers for more resources
Since rapidly growing numbers of customers prefer environmentally responsible products, efforts to green hotel operations are becoming increasingly important. The study reported here was designed to investigate guests' intention formation when selecting an environmentally responsible hotel. The intention was to extend the Model of Goal-directed Behavior (MGB) by integrating several essential variables (environmental awareness, perceived effectiveness, and eco-friendly behavior and reputation) in explicating customers' eco-friendly behavior. Findings from the measurement model indicated that study variables included a satisfactory level of reliability and validity. Results from the structural modeling revealed that the proposed theoretical framework had a strong ability to anticipate intention; incorporated constructs that played a vital role in hotel guests' decision formation; and identified attitudes and desires that acted as mediators. The role of established variables in the original MGB was redefined. Our model had superior prediction power over the MGB, accounting for guests' environmentally friendly buying behavior accurately. (C) 2014 Elsevier Ltd. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available