Journal
EUROPEAN JOURNAL OF POLITICAL RESEARCH
Volume 54, Issue 1, Pages 81-98Publisher
WILEY
DOI: 10.1111/1475-6765.12073
Keywords
modes of governance; nudging; persuasion; norms; social identity theory
Categories
Ask authors/readers for more resources
Policy makers can use four different modes of governance: hierarchy', markets', networks' and persuasion'. In this article, it is argued that nudging' represents a distinct (fifth) mode of governance. The effectiveness of nudging as a means of bringing about lasting behaviour change is questioned and it is argued that evidence for its success ignores the facts that many successful nudges are not in fact nudges; that there are instances when nudges backfire; and that there may be ethical concerns associated with nudges. Instead, and in contrast to nudging, behaviour change is more likely to be enduring where it involves social identity change and norm internalisation. The article concludes by urging public policy scholars to engage with the social identity literature on social influence', and the idea that those promoting lasting behaviour change need to engage with people not as individual cognitive misers, but as members of groups whose norms they internalise and enact.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available