Journal
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
Volume 18, Issue 1, Pages 41-45Publisher
MARY ANN LIEBERT, INC
DOI: 10.1089/cyber.2014.0383
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Considering the increasing use of diet/fitness apps, this study aimed to investigate how four factors related to body image-evaluations of and orientations toward both appearance and fitness-impact college students' perception of the usefulness of such apps. Based on the Technology Acceptance Model, this study tested a path model examining the relationships among the four body-image-oriented factors, perceived usefulness (PU) of diet/fitness apps, and behavioral intention to use such apps. Results from a path analysis revealed that while college students' evaluation of appearance and fitness decreased the PU of diet/fitness apps, their orientation toward fitness increased the same outcome variable.
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