Journal
JOURNAL OF AIR TRANSPORT MANAGEMENT
Volume 43, Issue -, Pages 29-36Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jairtraman.2015.01.004
Keywords
Airlines; Strategic alliance; Fuzzy Delphi Method; Fuzzy Analytic Hierarchy Process
Categories
Funding
- National Science Council of the Republic of China [NSC 102-2410-H-022-010]
Ask authors/readers for more resources
This study explored how an airline selects a strategic cargo alliance for membership. Through a review of the related literature and from expert interviews, dimensions and criteria for selecting a strategic cargo alliance were first collected and then screened using the Fuzzy Delphi Method (FDM). Weights of the selected dimensions and criteria were then calculated using the Fuzzy Analytic Hierarchy Process (FAHP). Sorted by weight, the dimensions in descending order are business benefits, resource complementarities, cost effectiveness and brand image. The three criteria considered most important by airlines are 'enhancing flight route and frequency,' 'increasing revenue,' and 'improving load factor'. Finally, a case study on how the Taiwan-based China Airlines (CAL) selected its strategic cargo alliance is presented to provide airlines with a useful reference for future alliance selection. (C) 2015 Elsevier Ltd. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available