4.4 Article

The microstructures of network recall: How social networks are encoded and represented in human memory

Journal

SOCIAL NETWORKS
Volume 41, Issue -, Pages 113-126

Publisher

ELSEVIER
DOI: 10.1016/j.socnet.2014.11.003

Keywords

Memory; Cognition; Experiment; Social brain hypothesis; ERGM

Funding

  1. USA National Science Foundation [1059282]
  2. Direct For Social, Behav & Economic Scie
  3. Divn Of Social and Economic Sciences [1059282] Funding Source: National Science Foundation

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A growing number of studies indicate that aspects of psychology and cognition influence network structure, but much remains to be learned about how network information is stored and retrieved from memory. Are networks recalled as dyads, as triads, or more generally as sub-groups? We employ an experimental design coupled with exponential random graph models to address this issue. We find that respondents flexibly encode social information as triads or groups, depending on the network, but not as dyads. This supports prior research showing that networks are stored using compression heuristics, but also provides evidence of cognitive flexibility in the process of encoding relational information. (C) 2014 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/).

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