Journal
JOURNAL OF TRAVEL RESEARCH
Volume 54, Issue 3, Pages 302-315Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0047287513516389
Keywords
domestic urban tourism; destination image; affective image; destination personality; past experience; behavioral intentions
Categories
Ask authors/readers for more resources
The collective influence of destination personality and affective image on overall image formation of a domestic urban destination and subsequently its influence on tourists' behavioral intentions were examined in this study. The sample consisted of 361 urban tourists and included both past visitors and nonvisitors of the urban destination under study. Data analysis confirmed the influential role of destination personality and affective image in the formation of overall destination image in both samples. In turn, overall image was a mediator of the relationships of destination personality and affective image with tourists' behavioral intentions (i.e., intention to revisit the urban destination and intention to recommend the destination to others). Analysis of the data supported a two-factor solution of the destination personality construct, with the personality traits of sincerity and excitement emerging in the domestic urban context to influence past visitors' and nonvisitors' overall destination image perceptions.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available