4.2 Article

DOES GOOGLE LEVERAGE MARKET POWER THROUGH TYING AND BUNDLING?

Journal

JOURNAL OF COMPETITION LAW & ECONOMICS
Volume 11, Issue 2, Pages 365-400

Publisher

OXFORD UNIV PRESS
DOI: 10.1093/joclec/nhv016

Keywords

K21; L86

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I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the technical and commercial implementations of these practices and identify their effects on competition. I conclude that Google's tying tactics are suspect under antitrust law.

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