Journal
PSYCH JOURNAL
Volume 4, Issue 2, Pages 66-73Publisher
WILEY
DOI: 10.1002/pchj.76
Keywords
ambient scents; mood; nudge; public goods; semantic congruity
Categories
Funding
- European Union
- Provincia Autonoma di Trento
- Municipality of Rovereto
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We investigated whether pleasant ambient scents influence hypothetical and real money contributions toward environmental goods. We hypothesized that they would increase such contributions more when they were congruent with the target goods than when they were incongruent or when no scent was released. The results supported this congruity hypothesis. We offer a mental accessibility account: Pleasant scents that are congruent with a target good make positive information about that good more accessible and thus promote prosocial behavior.
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