Journal
PUBLIC RELATIONS REVIEW
Volume 41, Issue 2, Pages 153-169Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.pubrev.2014.11.002
Keywords
New media; Social media; Communication technology; Public relations research
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A 34-year review of communication technology research published in six public relations journals reveals applications and perceptions studies far outnumber investigations focused on usability, concerns, or theoretical contributions related to scholarly and practitioner understanding of new media. Six trends observed in the 321-article dataset are noted, along with suggestions for theory building and other areas for future research. (C) 2014 Elsevier Inc. All rights reserved.
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