4.5 Article

The challenges of personal data markets and privacy

Journal

ELECTRONIC MARKETS
Volume 25, Issue 2, Pages 161-167

Publisher

SPRINGER HEIDELBERG
DOI: 10.1007/s12525-015-0191-0

Keywords

Privacy; Data protection; Personal data markets; Internet economics; Big data

Funding

  1. Direct For Computer & Info Scie & Enginr
  2. Div Of Information & Intelligent Systems [1413864] Funding Source: National Science Foundation

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Personal data is increasingly conceived as a tradable asset. Markets for personal information are emerging and new ways of valuating individuals' data are being proposed. At the same time, legal obligations over protection of personal data and individuals' concerns over its privacy persist. This article outlines some of the economic, technical, social, and ethical issues associated with personal data markets, focusing on the privacy challenges they raise.

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