Journal
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume 17, Issue 4, Pages 356-363Publisher
WILEY
DOI: 10.1002/jtr.1993
Keywords
tourism experience; co-creation; value; customer-to-customer; social practices
Categories
Ask authors/readers for more resources
The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices. Copyright (c) 2014 John Wiley & Sons, Ltd.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available