Journal
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION
Volume 20, Issue 4, Pages 434-449Publisher
OXFORD UNIV PRESS INC
DOI: 10.1111/jcc4.12119
Keywords
Gender; Online Games; Gender Swapping; Anonymity; Perceived Benefits; Virtual Goods Purchasing
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This study examines the reasons underlying gender swapping and its impacts on online gaming behavior. While previous studies considered gender swapping to be an abnormal or rare exception in one's self-presentation, this study hypothesized that people swap genders as a rational choice based on practical benefits. An online survey was conducted with 318 male players of MMORPGs in Korea. Players swapped gender in games to gain benefits from other players under the condition of anonymity rather than to represent their own gender identity. Men playing female avatars displayed more socially amiable behaviors conventionally characterized as more feminine. Moreover, players were more willing to purchase virtual goods to decorate their gender swapped avatars, mediated by their emotional attachment to their avatar.
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