Journal
TOURISM MANAGEMENT PERSPECTIVES
Volume 15, Issue -, Pages 72-80Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/j.tmp.2015.03.007
Keywords
Tourist Tourism destination; Destination competitiveness; Analytic hierarchy process (AHP); West Virginia
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Funding
- McIntire_Stennis [WVA00103 0225313]
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This study applies a hybrid analytic hierarchy process (AHP) to evaluate West Virginia's (WV) resource-based tourism competitiveness in relation to its neighboring states. The study also sought to investigate the utility of AHP in destination competitiveness evaluation. Ten executive directors from West Virginia's Convention and Visitors Bureaus (CVBs) and 891 visitors to West Virginia participated in this study. Findings revealed that West Virginia performed well in the areas such as availability of adventure-based and nature-based activities, and had a competitive edge on hospitality and friendliness of residents, safety and security, and value for money in shopping items. However, WV was seen to be less competitive on variety and quality of restaurants and availability of activities for children. The hybrid AHP model was shown to be a reliable tool to evaluate destination competitiveness. Theoretical and managerial implications and future research suggestions are discussed. (C) 2015 Elsevier Ltd. All rights reserved.
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