The Big Five Personality-Entrepreneurship Relationship: Evidence from Slovenia

Entrepreneurs and entrepreneurship are important for new wealth creation and economic development. Yet insufficient attention has been paid in entrepreneurship research to psychological characteristics such as the big five personality characteristics. In this study, we address this issue by investigating the psychological determinants of real-life entrepreneurial start-up decisions and intentions by contrasting entrepreneurs and non-entrepreneurs as regards the big five personality factors (openness, conscientiousness, extraversion, agreeableness, and neuroticism). Using data collected via face-to-face structured interviews with 546 individuals from Slovenia, we tested hypotheses using multi-nominal logistic regression (supplemented by MANOVA).