Resisting Classical Solutions: The Creative Mind of Industrial Designers and Engineers

Industrial designers and engineers are 2 types of individuals who are typically contrasted with regard to their creative capabilities. Regarding idea-generation processes, studies have shown that individuals use existing elements to generate new ideas, which constrains their creative thinking and leads them to only focus on a narrow scope of solutions. This article explores how industrial designers and engineers behave when generating creative ideas and resisting fixation (i.e., their propensity to focus on a limited set of ideas). We used a creative task in which participants were asked to design a solution that would prevent a hen's egg from breaking after being dropped from a height of 10 m. Our results show that engineers and industrial designers differ in their creative behaviors when they are asked to generate ideas in a creative task without any constraints. Industrial designers provide more answers and are less fixated than engineers. However, for both engineers and industrial designers, the introduction of an uncreative example reinforced the fixation effect and constrained participants' fluency. Specifically, industrial designers who were exposed to an uncreative example behaved similarly to engineers who were not exposed to this type of example.