Journal
REVISTA INTERNACIONAL DE SOCIOLOGIA
Volume 73, Issue 2, Pages -Publisher
CONSEJO SUPERIOR INVESTIGACIONES CIENTIFICAS-CSIC
DOI: 10.3989/ris.2013.05.29
Keywords
Social Influence; Social Movements; Social Networks; Twitter; #YoSoy132
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The article discusses the latest hypothesis that social networks and Internet social influence is spontaneous and accidental, which contradicts the old hypothesis of the initial programming of all social movements from a previously defined strategic influence. The discussion starts from analyzing of the most influential players in the movement #YoSoy132 on social network Twitter in Mexico.
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