Journal
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
Volume 18, Issue 9, Pages 528-533Publisher
MARY ANN LIEBERT, INC
DOI: 10.1089/cyber.2014.0675
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Funding
- National Research Foundation of Korea Grant - Korean Government [NRF-2014S1A5B1014964]
- National Research Foundation of Korea [2014S1A5B1014964] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)
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This study proposes an acceptance model for curved-screen smartphones, and explores how the sense of coolness induced by attractiveness, originality, subcultural appeal, and the utility of the curved screen promotes smartphone adoption. The results of structural equation modeling analyses (N = 246) show that these components of coolness (except utility) increase the acceptance of the technology by enhancing the smartphones' affectively driven qualities rather than their utilitarian ones. The proposed coolness model is then compared with the original technology acceptance model to validate that the coolness factors are indeed equally effective determinants of usage intention, as are the extensively studied usability factors such as perceived ease of use and usefulness.
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