Journal
JOURNAL OF BUSINESS LOGISTICS
Volume 36, Issue 3, Pages 288-300Publisher
WILEY
DOI: 10.1111/jbl.12092
Keywords
survey research firms; empirical data collection; research methodology; forward thinking article
Categories
Ask authors/readers for more resources
This forward thinking article examines the risks and rewards of using survey research firms to enable empirical data collection, and issues a cautionary note about its application. An exposition and discussion of this form of data collection in supply chain management is relevant today, due to the survey-fatigue among the population of business professionals from whom we seek a response. While this approach has some history in other disciplines, it is still relatively new among supply chain management researchers. To help supply chain management scholars assess the appropriateness of this type of data collection method, this forward thinking article provides invaluable guidance as derived from the authors' recent experiences with the approach. As such, we share our observations and lessons learned. The conclusion is that the use of survey research firms for empirical data collection can be a viable, alternative approach to self-administered surveys. However, care should be taken in its application.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available