4.4 Article

Plays nice with others? Multiple ecosystems, various roles and divergent engagement models

Journal

TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT
Volume 27, Issue 8, Pages 960-974

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/09537325.2015.1038231

Keywords

business ecosystems; strategy; high-tech industry; innovation

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In strategic management, the term meta-organisation is discussed as a network of firms and individuals in which members coexist, collaborate and evolve through a set of relationships and together form a larger organism. We focus on the meta-organisation form of an ecosystem in the IT industry, which often is based around a technical architecture or platform. Studies often discuss one network and selected members in such a network, but few mention that firms can work in multiple ecosystems and need to apply divergent engagement models. We study how firms engage in multiple ecosystems through three qualitative case studies. The article contributes with the following: (1) firms often operate in multiple ecosystems for which they need to dynamically adapt their engagement strategy. (2) Firms are striving to balance between strategic divergences: power versus symbiosis and a collaborative approach versus a competitive approach.

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