Journal
JOURNALISM & MASS COMMUNICATION QUARTERLY
Volume 92, Issue 3, Pages 662-680Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/1077699015581804
Keywords
co-viewing; racial comedy; social identity
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Entertainment consumption is often shared with others, whether friends or strangers. Whereas most co-viewing scholarship has examined parent-child viewing, few have examined viewing among in-group and out-group members. The present study explores in-group and out-group responses to racial comedy featuring disparaging information about the in-group. Findings suggest that Blacks report a more positive attitude, greater perceived similarity, and identification when viewing racially charged comedy with Black in-group members than when viewing with White out-group members. White viewers display no differences in their responses to television comedy based on whether they were viewing with in-group members or out-group members. Implications are discussed.
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