4.4 Article

From behavioural economics to neuroeconomics to decision neuroscience: the ascent of biology in research on human decision making

Journal

CURRENT OPINION IN BEHAVIORAL SCIENCES
Volume 5, Issue -, Pages 37-42

Publisher

ELSEVIER SCIENCE BV
DOI: 10.1016/j.cobeha.2015.07.001

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Funding

  1. finance department of the faculty of business and economics at the University of Melbourne
  2. finance department of the David Eccles School of Business at the University of Utah

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Here, we briefly review the evolution of research on human decision-making over the past few decades. We discern a trend whereby biology moves from subserving economics (neuroeconomics), to providing the data that advance our knowledge of the nature of human decision-making (decision neuroscience). Examples illustrate that the integration of behavioural and biological models is fruitful especially for understanding heterogeneity of choice in humans.

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