Comparing fingerprint-based biometrics authentication versus traditional authentication methods for e-payment

Biometrics authentication for electronic payment is generally viewed as a quicker, convenient and a more secure means to identify and authenticate users for online payment. This view is mostly anecdotal and conceptual is nature. The aim of the paper is to shed light on the comparison of perceptions and beliefs of different authentication methods for electronic payment (i.e., credit card, credit card with PIN, and fingerprint biometrics authentication) in an e-commerce context. As theoretical foundation, the valence framework is used in understanding and explaining the individual's evaluation of benefit and risk concerning the payment methods. We propose a research model with hypotheses that evaluate and compare the individual's perceptions of the payment authentication methods, trust of the online store, and the willingness to continue using the website account associated with the payment authentication method. An experiment is used to test the hypotheses. The results show that biometrics authentication significantly influences the individual's security concern, perceived usefulness, and trust of online store. Theoretically, through the study's context biometrics versus credit card authentication evidence is provided for the importance of the individual's perceptions, concerns, and beliefs in the use of biometrics for electronic payments. Managerial implications include shedding light on the perceptions and concerns of secure authentication and the need for implementing biometrics authentication for electronic payments. (C) 2017 Published by Elsevier B.V.