Journal
DECISION SUPPORT SYSTEMS
Volume 106, Issue -, Pages 44-52Publisher
ELSEVIER
DOI: 10.1016/j.dss.2017.12.003
Keywords
Mobile apps; Privacy trade-off; Privacy calculus; Decision-making; App permission requests
Ask authors/readers for more resources
Today, mobile app users regularly pay for various mobile services, such as social networking or entertainment apps, by accepting app permission requests, thereby sharing personal data with apps. Privacy calculus theory has established that individuals disclose personal information based on a cost-benefit trade-off. In the mobile app context, however, this notion needs more support, because existing studies have only measured costs and benefits or forced a trade-off. Conducting two online experiments among Western European app users (N-1 = 183; N-2 = 687), this study replicates earlier findings and provides more-profound insights into the boundary conditions of the privacy calculus by showing that app value (i.e., benefits) trumps the costs (i.e., intrusiveness, privacy concerns) in the privacy trade-off. (C) 2017 Elsevier B.V. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available