Journal
JOURNAL OF TRAVEL & TOURISM MARKETING
Volume 32, Issue 8, Pages 953-970Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548408.2014.956165
Keywords
Online Review; electronic word-of-mouth (eWOM); consumer purchase decision-making process; information search; segmentation; United Kingdom
Categories
Ask authors/readers for more resources
This study explores the role of electronic word-of-mouth (eWOM) in the consumer decision-making process when purchasing a holiday. Using an ethnographic approach, it explores the role of eWOM on consumers' attitudes toward online reviews (eReviews) and their subsequent behavior. Across the consumer decision-making processes - information search, evaluation, and purchase - the study develops a conceptual framework with three eWOM dimensions: (1) motivation, (2) source, and (3) content. Findings explore the variations of eWOM's influence across the decision-making stages with implications for theory and practice. The study further highlights implications for segmentation practices in the tourism industry.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available