Journal
FOOD POLICY
Volume 52, Issue -, Pages 84-91Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.foodpol.2014.06.011
Keywords
Carbon footprint; Ecological; Rokeach Value Survey; Environmental sustainability; Mixed logit
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Funding
- Canadian Consumer and Market Demand Network
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This study explores influences of human values and trust on stated preferences for food labeled with environmental footprints. We apply survey data to assess the impact of these individual-specific characteristics on German consumers' choices of potatoes, through an attribute-based choice experiment in which product alternatives are described by footprint labels and prices. We find that accounting for consumers' value systems, but not generalized trust beliefs, aids in understanding choices and identifying possible markets for footprint-labeled food products. (C) 2014 Elsevier Ltd. All rights reserved.
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