Journal
JOURNALISM & MASS COMMUNICATION QUARTERLY
Volume 92, Issue 4, Pages 938-958Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/1077699015596337
Keywords
diffusion of innovations; newsroom study; professional culture
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Diffusion of innovations theory typically has been applied to the spread of a particular technology or practice rather than the interplay of a cluster of innovations. This case study of a news company undergoing significant change seeks to offer a deeper understanding of multi-faceted industry upheaval by considering the diffusion of three interdependent yet distinct changes. Findings suggest technological change faces the fewest hurdles, as journalists recognize the need to adapt their practices to newer capabilities. Changes to audience relationships face greater resistance, while responses to changes to the professional culture of journalism remain the most tepid.
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