Journal
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
Volume 59, Issue 4, Pages 717-732Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/08838151.2015.1093485
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The current study, grounded in the parasocial contact hypothesis, employed a survey of emerging adults to investigate the relationship between exposure to gay characters on television and heterosexuals' endorsement of gay equality. A positive relationship existed between exposure to on-screen gay characters and gay equality endorsement. The relationship was stronger for racial minority participants than for White participants, and for participants who had no or few interpersonal relationships with openly gay individuals than for participants who had more than three respective relationships. Results are discussed in terms of the parasocial contact hypothesis and television as an agent of social change.
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