Journal
PSYCHOLOGY & MARKETING
Volume 33, Issue 1, Pages 36-47Publisher
WILEY
DOI: 10.1002/mar.20853
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Funding
- Research Council of Norway
- [190418/I10]
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Although personality is a key determinant of consumer purchasing decision making, the role of personality traits in impulse buying and variety seeking is not conclusive. This research uses a personality perspective to determine the unique associations among impulse buying tendency (IBT), variety seeking tendency (VST), and the Big Five personality traits within one integrated framework. Based on data from a nationally representative sample of 1644 Norwegian adults, the results show that while IBT and VST might be correlated, they differ significantly with respect to two major personality aspects: neuroticism and openness to experience. Specifically, the present study indicates that neuroticism predicted IBT positively and VST negatively, while openness was a strong predictor of VST and unrelated to IBT. (C) 2015 Wiley Periodicals, Inc.
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