Journal
JOURNAL OF BUSINESS RESEARCH
Volume 69, Issue 2, Pages 426-434Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2015.06.048
Keywords
Internet marketing; Information availability; Business relationships; Export market growth; Chile
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Funding
- CONICYT's Research Centre for International Competitiveness [SOC 1105]
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Previous studies show that the Internet positively influences firms' export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet marketing capabilities on export market growth in an emerging market Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth. (C) 2015 Elsevier Inc. All rights reserved.
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