Journal
JOURNAL OF TRAVEL & TOURISM MARKETING
Volume 33, Issue 1, Pages 85-100Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548408.2015.1038418
Keywords
Creative tourists; creative tourism; memories; customer satisfaction; behavioral intentions; resort hotels
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To date, few empirical studies have focused on the constituents of creative tourists' experience and its consequences. This study aims to bridge this research gap by examining the effect of creative tourists' experience on their memories, satisfaction, and behavioral intentions. Data were collected from 296 creative tourists, selected through purposive sampling, at selected resort hotels in the Malaysian states of Terengganu and Kedah. The results show that creative-tourist experience is a second-order factor with five dimensions, namely escape and recognition, peace of mind, unique involvement, interactivity, and learning. The results of structural equation modeling show that creative tourists' experience is a good predictor of their memories, satisfaction, and behavioral intentions. The proposed model and findings can greatly help researchers and practitioners understand the concept of creative-tourist experience and its complex relationships with their memories, satisfaction, and behavioral intentions.
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