Journal
JOURNAL OF BUSINESS RESEARCH
Volume 69, Issue 3, Pages 1061-1070Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2015.08.019
Keywords
Multi-channel shopping; Cell phone shopping; Social exclusion; Mobility; Financial stress; Happiness and wellbeing
Categories
Ask authors/readers for more resources
This paper examines how social exclusion affects consumer use of multiple shopping channels (traditional stores, online by computer and mobile retailing by cell phone) and how these choices affect consumers' happiness and wellbeing. The findings from an online survey (n = 1368) in the United States indicate that socially-excluded people spend more time shopping by all three channels, with the most significant being the cell phone. The latter channel is also more significant for younger respondents and for those who report a mobility/disability issue. Time spent on traditional store shopping and shopping by cell phone both have significant positive effects on happiness and wellbeing. Shopping by cell phone significantly ameliorates the negative effects of social exclusion on happiness and wellbeing for consumers with mobility/disability issues. The paper also includes practical implications for retail marketing managers' and policy makers' communication strategies. (C) 2015 The Authors. Published by Elsevier Inc.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available