Journal
HUMAN COMMUNICATION RESEARCH
Volume 42, Issue 2, Pages 292-311Publisher
OXFORD UNIV PRESS INC
DOI: 10.1111/hcre.12076
Keywords
Narrative Persuasion; Identification; Perceived Similarity; Storytelling Techniques; Story Perspective
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Identification with a character is an important mechanism of narrative persuasion. In 2 studies, the impact of character similarity on identification was pitted against that of story perspective. Participants read stories in which a lawyer (Study 1) and a general practitioner (GP; Study 2) had a conflict with another character. Perspective was manipulated by describing the events as experienced and narrated by the lawyer (GP) or their opponent. In Study 1 (N = 120), 60 participants were law students, in Study 2 (N = 120) 60 were medical students. Both perspective and program of study influenced identification, which mediated the impact of perspective on attitude. If participants felt highly similar to the professional's opponent, the mediating effect of identification was blocked.
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