Journal
JOURNAL OF COMMUNICATION INQUIRY
Volume 40, Issue 2, Pages 111-127Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0196859916637171
Keywords
orientalism; popular culture; postcolonial studies; Egypt; music video; feminism; Katy Perry
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Pop star Katy Perry courts controversy with the performance choices she makes. She has been accused of peddling sex to young girls and of perpetuating racist stereotypes in her music videos and live shows. In early 2014, Perry stirred up controversy when she destroyed a necklace with the word Allah-Arabic for god-on it in her Dark Horse video. What received less attention was her destruction of Orientalized men of color in Dark Horse. Informed by postcolonial scholarship and research on music videos, this qualitative textual analysis examines how Orientalism manifests in Katy Perry's video. It uncovers a framing of Egypt as a mute object designed for consumption as well as a narrative that portrays men of color as a threat to Perry's liberated, Western, female pharaoh.
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