Journal
TOURISM MANAGEMENT
Volume 54, Issue -, Pages 72-80Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2015.10.014
Keywords
Religious heritage site; Visitor interpretation; Canterbury Cathedral; Delphi technique
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Religious heritage sites have seen a remarkable increase in tourist visitation. To cater for the changing, and sometimes conflicting needs of visitors, many religious sites are developing interpretive plans to enhance the provision of on-site experiences. Interpretive plans are normally negotiated between the owners/managers of a site and an interpretation team. This study uses a Delphi approach to 'negotiate' owner/management preferences regarding key interpretive topics and themes to inform the development of a visitor interpretive plan for the Canterbury Cathedral World Heritage Site. Sixty-eight interpretive topics were reduced to twenty-one grouped under three themes: past, present and future spiritual development; aesthetic and architectural features; and the cathedral as a working community. The usefulness of the Delphi approach as a means to negotiate a consensus view of owners/managers' interpretive priorities and preferences within a planning context is discussed. Methodological issues arising when using a Delphi approach are also addressed. Crown Copyright (C) 2015 Published by Elsevier Ltd. All rights reserved.
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