Journal
CHINA QUARTERLY
Volume 225, Issue -, Pages 122-144Publisher
CAMBRIDGE UNIV PRESS
DOI: 10.1017/S0305741015001654
Keywords
China; internet; propaganda; public opinion; social media; Weibo
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Funding
- Faculty of Arts and Social Sciences, the University of Sydney
- University of Hong Kong Seed Funding Program for Basic Research
- General Research Fund, Research Grants Council, Hong Kong [17402314]
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This article examines the prominence of various user categories as opinion leaders, defined as initiators, agenda setters or disseminators, in 29 corruption cases exposed on Sina Weibo. It finds that ordinary citizens made up the largest category of initiators but that their power of opinion leadership was limited as they had to rely on media organizations to spread news about the cases. News organizations and online media were the main opinion leaders. Government and Party bodies initiated a fair number of cases and, despite not being strong agenda setters or disseminators, were able to dominate public opinion owing to the fact that news organizations and online media mainly published official announcements about the cases. Media organizations also played a secondary role as the voice of the people. While individuals from some other user categories were able to become prominent opinion leaders, news workers are likely to be the most promising user category to challenge official propaganda. ?? ??????????????????????????, ????????????????(??????????????????)????????????????????, ???????????, ???????????????????????????????????????????????????????????, ???????????, ????????????????????, ????????????????????????????????, ??????????????????????????, ????????????
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