Journal
POLISH JOURNAL OF FOOD AND NUTRITION SCIENCES
Volume 66, Issue 2, Pages 139-146Publisher
INST ANIMAL REPRODUCTION & FOOD RESEARCH POLISH ACAD SCIENCES OLSZTYN
DOI: 10.1515/pjfns-2015-0028
Keywords
consumer preferences; organic food; sale; HMFA
Categories
Funding
- Ministry of Education, Science, Research and Sport of the Slovak Republic [VEGA 1/0874/14]
- Slovak Research and Development Agency [APVV-0629-12]
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The decision-making process of consumers buying organic food is affected by several factors. Because of organic agriculture in Romania is growing, the objective of this paper was to analyze consumer opinions and preferences concerning organic food products in Romania. The survey involved 350 respondents. The respondents were divided into two groups using the Hierarchical multiple factor analysis (HMFA). The strongest reason for buying organic food for Romanian respondents is health care, presented by 42% of respondents. Respondents prefer to buy organic foods directly from the producers, followed by supermarkets, specialized shops and pharmacies. The prevailing price of monthly purchase of organic food is 10 to 20(sic). The respondents are able to pay for organic food from 5 to 10% more than for conventional food.
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