4.7 Article

Social media users and their social adaptation process in virtual environment: Is it easier for Turkish Cypriots to be social but virtual beings?

Journal

COMPUTERS IN HUMAN BEHAVIOR
Volume 61, Issue -, Pages 472-477

Publisher

PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.chb.2016.03.067

Keywords

Social media; Social adaptation; Looking glass self; Uses and gratification; Virtual environment

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This study examined the relationship and difference between offline life and virtual environment social adaptation among Turkish Cypriots. A total of 113 male and female Turkish Cypriot Facebook users were surveyed using the modified Hacettepe Personality Inventory to measure their social adaptation. The results revealed a negative relationship between offline life and virtual environment social adaptation and a statistically significant difference. No gender difference was found in offline and online social adaptation. There was a significant association between the type of pictures participants prefer to upload and their perceived others self-evaluation. (C) 2016 Elsevier Ltd. All rights reserved.

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